Google Ads Services

A Google Ads Management Agency that’s money well spent

Have you tried Google Ads and been disappointed with the results? It doesn’t have to feel confusing, risky, or out of control. When it’s done properly, it becomes one of the most predictable growth channels in your business. With Pixelstorm as your Google Ads Melbourne partner, you gain the ability to:

Grow your business with profitable leads and sales

More clicks don’t grow a business — profitable customers do. Google Ads campaigns are built to attract people who are ready to buy, enquire or visit, so you spend less time chasing poor-quality leads and more time closing real opportunities.

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No wasted budgets. Strategic ad spends with control

Every dollar needs to earn its place. Budgets are actively managed to cut waste, stop unprofitable traffic, and focus spend on what’s converting. You know exactly what you’re spending, what it’s delivering, and when to scale or pull back.

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Maximise leads, sales and in store traffic

Google Ads is used to capture demand at the moment customers are searching. That means more enquiries, more online sales, and more people walking through your doors — driven by ads that match intent, location and timing.

ROAS and CPA calculator

Use our free tool to gain better visibility around your Return On Ad Spend (ROAS) and Cost Per Acquisition (CPA). These tools are incredibly helpful when defining what the benchmarks need to be for sustainable advertising.

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Average cost to acquire a sale: $0.00
Trusted Google Ads Specialists

A Melbourne Google Ads Agency that puts you first.

15+ years of Google Ads

Since 2004, Pixelstorm has helped Melbourne businesses grow online with Google Ads, digital marketing, SEO and web solutions, giving you solid experience to draw from. 

A Google Certified Partner

Certification matters when things change — and Google Ads changes often. Our Google Ads Team are Certified Google Ads specialists, not generalists.

No lock in contracts

Stay because the results stack up — not because you’re tied in. Straightforward, performance-aligned partnerships help keep focus on growth.

Full account ownership

You keep full ownership and access to your Google Ads account at all times. No black boxes. No hidden data.

Senior specialists

Your campaigns are handled by experienced professionals, not handed off to juniors or automated systems. That means better judgement, faster improvements, and fewer costly mistakes.

Strategy comes before spend

Every Google Ads campaign is built on a clear strategy. Understanding your market, competition and margins comes first — so money isn’t wasted learning lessons the hard way.

Work with the best experts of Google Ads Melbourne has to offer.

Pixelstorm is a Melbourne-based CRO (conversion rate optimisation) agency helping businesses get more value from their Google Ads traffic. Our Digital Marketing Agency works with Australian businesses and organisations to ensure your website is not a leaking bucket, and it's setup to work hard to turn visitors into customers or leads, like turning 100 visitors into 3 sales instead of just 2.

If you are looking to work with leading Google Ad Specialists, who - since 2014, have spoken at national events, been featured in online publications and run Google Ads training programs, PixelStorm is the partner for you. You know your business will be in safe hands. 

Contact Us To Discuss Your Upcoming Project

Our Google Ads Process

Our SEO copywriting services cover everything from landing page copy to social media ad creation, all supporting your digital marketing services, tailored to your business’ needs.

We get to know your business

Google Ads strategies that work start with understanding your business, customers and commercial goals.

  • Your products or services and profit drivers
  • Target audience, locations and buying intent
  • Ideal cost per customer
  • Lifetime value of the customer
  • Lead to purchase timelines 
  • Short-term and long-term business objectives
  • Existing marketing activity and performance
  • What success looks like for your business

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Research & Competitor Analysis

We analyse your market to identify opportunities and avoid costly mistakes.

  • Keyword research based on real search behaviour
  • Competitor ad messaging, offers and positioning
  • Cost-per-click benchmarks for your industry
  • Identification of gaps and inefficiencies in the market
  • Insights to guide budget allocation and strategy
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Campaign Strategy 

We setup your campaigns for success from day one.

  • choosing the right search terms using keyword research
  • Campaign types aligned to your goals (Search, Display, Performance Max, etc.)
  • Geographic and local targeting strategy
  • Budget distribution across high-value opportunities
  • targeting high-value customers
  • creating attractive landing pages
  • structuring the account properly
  • measuring conversion rates
  • reviewing results and tweaking accordingly
  • planning for key retail or service periods
  • reducing wastage
  • harnessing the power of local search advertising
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Tracking Setup

Measure your ROI with accuracy and reports that show real results.

  • setting up Google Analytics goals
  • conversion tracking
  • tracking for each important action
  • call tracking and optional call monitoring
  • Integration into your CRM and sales channels
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Campaign Build

We build campaigns with performance, clarity and future growth in mind.

  • Logical campaign and ad group structure
  • Compelling ad copy aligned to search intent
  • Use of ad extensions to improve visibility and CTR
  • Location and audience targeting setup
  • Budget distribution
  • Campaign strategy implementation
  • Google Merchant Centre setup for eCommerce
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Ongoing Campaign Optimisation

Google Ads is not “set and forget” — performance improves through ongoing refinement.

  • Reviewing results and tweaking campaigns regularly
  • Reducing wasted spend from irrelevant clicks
  • Scaling what works and cutting what doesn’t
  • Quality score
  • CTR (click through rate)
  • Google Merchant Feed
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Get in touch to discuss your project

(03) 9448 2348

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FAQ's

FAQ's

While you don't need to be bothered with the step-by-step of building a profitable Google Ads campaign, you should understand more about what you get, what your options are and what to expect from our Google Ads services.

What is PPC advertising?

PPC stands for “pay-per-click”. Unlike organic SEO, where your website can appear in any position on any page of search results, pay-per-click advertising puts your website front-and-center, right at the very top of the page.

Whenever someone clicks on one of your paid Google placements, you pay for it. The more popular a search term, the higher the cost or “bid” for it, which is why it takes a good deal of strategy and planning to maximise your spend vs. the return you get on your paid ads. Our Google Adwords experts will guide you until you see results, analysing loads of relevant keywords to make the best decisions.

There is a wide variety of ad monetisation strategies you can use, too. Ads come in the form of traditional search listings, display, video, shopping as well as retargeting.

Do I need to bother with SEO then?

Yes! PPC advertising may put your website at the top of search results overnight, but that doesn’t mean it should be used as a long-term digital marketing strategy. SEO services are the best way to reach a broader audience in search and has a much longer shelf-life than PPC ads, which tend to be highly targeted.

How much should I spend on PPC advertising?

There is no specific ad spend amount that will ensure you get the greatest ROI. What you spend on pay-per-click marketing depends on a number of factors. If you’re considering hiring us to be your PPC partner, contact our Google Ads agency today so we can review what you’re working with and then talk next steps.

How much do Google Ads cost?

Well, we design custom PPC solutions for our clients, just as we do all of our services. If you’re interested in learning more, let’s get on a call, make sure this is a good fit and then discuss your custom pricing plan.

How long does it take for PPC to work?

You choose when you want your pay-per-click campaign to run. Other than that, there’s no waiting involved. The second you hit the “Start” button is when your ads will begin to run.

Which platforms can we run ads on?

Google has the greatest market share of all the search engines. If you want to maximise your profit, you need to go where the consumers are. One of the things that makes us stand out from other Google ads agencies is that we are a certified Google ads partner. This means you can rest assured your ad campaigns are in the best hands.

What is Google Shopping? Is that included?

E-Commerce websites are in the business of selling products, but traditional PPC advertising isn’t really conducive to promoting each of your products at the top of search. That’s where Google’s rich shopping ads come into play. These ads campaigns bring your products to the attention of potential customers, making them more likely to buy from you.

To answer your question, yes, our Google Adwords agency does indeed help our clients create, optimise and manage their Google Shopping Ads.

The same is true for retargeting. This is a type of tracking that follows visitors once they’ve left your site, serving them ads that remind them to return to your site and pick up where they left off.